Why Accelerated Mobile Pages (AMP)
The Internet is now a mobile first world. In 2015 Google released Accelerated Mobile Pages (AMP) as an open source project for web developers to deliver faster loading websites for an optimized mobile experience.
Since then AMP has been adopted by major publishers, including the Washington Post, CNBC, and Hearst newspapers, as well as large ecommerce sites, including EBay and Event Tickets Center. The results have been impressive: