Publisher by AMPWPTools is the world’s first WordPress framework designed from the ground up using Accelerated Mobile Pages to create lighting fast sites on both mobile devices and computers.
Publisher offers all of the benefits of AMP without sacrificing any of the functionality you expect in a modern fully responsive website. Publisher supports:
- Audio and Video Embeds
- Ad Networks
- Social Sharing
And much more, including an easy to use page builder for unlimited designs.
Why Accelerated Mobile Pages (AMP)
The Internet is now a mobile first world. In 2015 Google released Accelerated Mobile Pages (AMP) as an open source project for web developers to deliver faster loading websites for an optimized mobile experience.
Since then AMP has been adopted by major publishers, including the Washington Post, CNBC, and Hearst newspapers, as well as large ecommerce sites, including EBay and Event Tickets Center. The results have been impressive:
The Washington Post page load times improved by 88% and return visitors increased 23%.
CNBC decreased mobile page load times by 387% and saw a 22% increase in search users returning within 7 days.
Hearst Newspapers saw a 237% increase in ad CTR and reduced page load times by 83%.
Event Tickets Center saw a 20-30% lift in conversions across all of their mobile ad campaigns and has now switched to 100% AMP landing pages.
The AMP Publisher Framework
Typically AMP pages are stripped down versions of regular web pages, with very limited formatting which strips our videos, ads, comments, and forms. The AMP Publisher theme/plugin framework is the only WordPress solution that creates a single AMP page for both mobile and desktop.
“There’s nothing inherently ‘mobile’ about AMP. AMP is designed to be mobile friendly, and with slow hardware and high latency connections, the boost you get with AMP on smartphones is going to be felt a lot stronger than on desktops. But AMP isn’t mobile only – it’s mobile first. In fact, if you can, I discourage you from going mobile-only with AMP.”