Site speed is a critical component in the success or failure of a website. Studies have shown that 40% of visitors will leave if a page takes longer than 3 seconds to load. Every 1 second of delay in page load leads to a 7% decline in conversions. Slow websites fail. AMP websites are lighting fast.
A study by Forrester Research, Inc. showed AMP pages delivered a 20% increase in conversion rates, a 10% increase in site traffic, and 60% increase in page views per visit.
Over a third of the world’s websites are built in WordPress. Native AMP WordPress themes combine the best of the open source WordPress community with the speed and security of AMP to create websites that provide a great user experience. The benefits of AMP include great search engine optimization (SEO) and more secure websites.
Combine the power of easy to use WordPress themes and plugins with AMP to quickly create high performance websites and landing pages.
Typically AMP pages are stripped down versions of regular web pages, with very limited formatting which strips out videos, ads, comments, etc. We only approve themes that offer the benefits of AMP without sacrificing any of the functionality you expect in a modern fully responsive website. All themes and plugins approved for sale on AMPWPTools are verified to pass AMP validation.
(Note: some WordPress plugins will cause themes that are valid AMP to fail validation. Always test your plugins to ensure they don’t break validation. All plugins sold on AMPWPTools have been tested and confirmed to not break AMP validation.)