Rich Search Results are a big SEO opportunity. Getting a Rich Search Result listing helps your page stand out in Google’s search results, which leads to higher click through rates (CTR). This immediately leads to more traffic and long term can lead to higher rankings.
So why doesn’t everyone use FAQ schema? The answer is simple – most people don’t want to hand code schema markup and most of the plugins that claim to add the markup use shortcodes that have little to no styling options and can easily break if you don’t place them correctly on your page.
The AMP Publisher FAQ Block plugin makes it easy to create FAQ blocks that earn Rich Search Results in Google without writing any code or creating any manual shortcodes. The plugin also offers you a wide array of styling options. Additionally it’s the only plugin that works seamlessly on both native AMP and non-AMP WordPress sites.
The AMP Publisher FAQ blocks can be standalone blocks or nested in other blocks. Styling options include:
- Toggleable Accordion
- Full Display
- Background Color
- Font Color
- Font Size
- Box Shadow Effects
According to Google a Rich Search Snippet is defined as, “A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Properly marked up FAQ pages may be eligible to have a rich result on Search and Markup Action for the Google Assistant, which can help your site reach the right users.” In other words it’s a question/answer format that is marked up in schema code to make it clear to Google that the page on which it appears is answering a frequently asked question about the relevant subject and the page contains a specific answer to that question.
Getting a Rich Search Result listing not only boosts your search listing click-through rate (CTR) but over time it will increase your rankings as well, multiplying the increase in organic search traffic.
After installing the WordPress FAQ Schema Generator Plugin just add a new block to your page. Then add a question (Quick tip: search for your most important keyword and look for the People also ask questions in the Google search results. Start with those questions and then add your own answers.) Type in your answer after A: and save the page. For best results include 3-5 questions and answers.
You can style the block using the editor in the right column. Use your preferred font size and color, add margins, padding, border, etc. You also have the option to not to display the block on the site but still include it in the JSON structured data markup that Google reads.
To test your FAQ implementation use https://search.google.com/test/rich-results Note: Just because your FAQ is eligible it does not guarantee a rich search result will be displayed for your page in Google searches. There are a number of other factors – domain and page authority, quality of the answer, etc. that are part of Google’s equation for displaying rich search results. Using the FAQ Structured Data Block is the easiest way to become eligible for rich search results but it does not guarantee your FAQs will be displayed by Google.
Frequently Asked Questions
Schema is a standardized code structure that is supported by Google and Bing in the US market. It is intended to provide additional information about the page to make it easier for search engines to interpret the content. It is also widely used for answering voice search queries. Google supports a unique set of schema code for marking up frequently asked questions (FAQs) on a page, which is often referred to as “Google Schema.”
FAQPage schema is structured data that provides a signal to search engines and voice assistants that the page copy is in the FAQ style format and contains frequently asked questions and their associated answers. It is often referred to as Google Schema code.
Yes, all plugins sold on AMPWPTools.com are AMP compliant and will return valid AMP renders when setup up correctly.
Yes, the WordPress FAQ Schema Generator Plugin works on all Gutenberg (WordPress 5.0+) enabled sites. Although we highly recommend using a native AMP website the FAQ Schema Generator plugin does not require an AMP framework to work.